Every person deserves to be seen, valued and treated with dignity.
That belief has guided my career for more than 20 years, from HIV advocacy to luxury retail and back to community health
My story
I started my career as Event Manager for the National Association of People with AIDS, producing conferences, galas and fundraisers for audiences of 700+ people. One of my proudest projects, the Positively Beautiful Fashion Show, helped drive a record 20% attendance increase at the annual Ryan White Youth Conference.
From there, I built my business foundation. As Assistant Operations Manager for Bodies…The Exhibition, I hired and trained more than 100 staff and built safety programs across seven locations. Then I moved into luxury retail and beauty with Louis Vuitton, Laura Mercier, Trish McEvoy and Blue Mercury. As Business Manager for Laura Mercier, I ranked #1 in sales in the Southeast Region and grew annual revenue by 42%. As Regional Artist Trainer for Trish McEvoy, I managed a $1.2 million book of business and earned Gold Member status.
Along the way, I kept asking one question: why do we save that level of care for people who can afford it
So I brought what I'd learned back to the community. As a Health Impact Specialist in Washington, DC, I managed youth employment and opioid awareness programs. Today, as Care Coordinator at Damien Ministries, I build partnerships that expand access to healthcare, prevention and workforce opportunities, and our work has reached more than 2,000 community members. I founded Grimaldi-Francesca Training & Consulting to help more organizations do the same.
The Customer Dignity Philosophy
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The Customer Dignity Philosophy *
What dignity-centered service means
Seen: People are recognized as individuals, not tickets, cases or transactions.
Valued: Every interaction is designed to show that a person's time, needs and identity matter.
Treated with dignity: The standard of care doesn't change based on income, background or identity.